State of Hawaii
My role: Product designer, Web content manager
Full redesign for a State of Hawaii government site, informed by SME interviews and website complaint form comments. The changes resulted in significant gains in user engagement, improved SEO performance, and a reduction in drop-off rates.
Boat Dockter
How might we make booking a boat rental online feel trustworthy and effortless?
Redesign of a premium online boat rental platform. Guided by user interviews, booking-flow analysis, and client pain-point data, the new experience builds trust, reduces support calls, and significantly increases online booking conversions.
InCommon
How might we help users in a new area find community?
End-to-end conceptual case study for a location discovery platform. Designed to help users quickly find local spots, events, and communities, InCommon streamlines exploration with enhanced filtering options.
Google Drive Redesign
How might we help high-volume Google Drive users organize and access files more efficiently?
Feature addition for Google Drive, focused on improving organization and usability. By introducing an intuitive sorting system and quick-access features, the update reduces friction during file retrieval and streamlines everyday workflows.
Figs From Thistles
My role: Web content manager, Product designer
Redesign for an agency specializing in static web design and business copywriting. The focus was on establishing a visually cohesive, mobile-first design system to better showcase their services.